Brand & Social Relaunch

A sample outline for relaunching a brand's social presence with a structured content system after a period of inconsistent posting.

Approach

I'd start with a content audit and a redefined content pillar structure, then build a monthly calendar that balances brand, product, and value content instead of ad hoc posting. Paid social would extend the best-performing organic content to a wider audience, and community management would move to a daily response schedule so engagement isn't left unanswered.

Scope

• Content pillar and brand voice definition
• Monthly content calendar build
• Paid social boost strategy for top content
• Daily community management handover